A fictional retailer places account deletion behind six help pages and requires a support ticket containing an order number even for users who never ordered.
This is an original fictional comparison. It depicts no real business and is not a regulator finding, statutory category or legal safe harbour.
Shopping accountAccount Management
Deletion buried behind an unsupported ticket
A fictional retailer places account deletion behind six help pages and requires a support ticket containing an order number even for users who never ordered.
Potentially problematicContact support to delete
Contact support to delete. The form rejects users without an order number and links back to the same help article.. Blocking step: upcoming. Obscured outcome: upcoming
The form rejects users without an order number and links back to the same help article.
Blocking step
Obscured outcome
→
Neutral alternativeDelete your account
Delete your account. A direct settings route uses account authentication and explains completion timing.. Completion step: upcoming. Recorded outcome: upcoming. Request recorded: Request deletion
A direct settings route uses account authentication and explains completion timing.
Completion step
Recorded outcome
Request recorded: Request deletion
Why the first version can mislead: The route adds avoidable effort between the user’s stated intention and completion. In this shopping account example, the obstacle is: “The form rejects users without an order number and links back to the same help article.” Evidence should show whether the alternative remains usable and whether “Request deletion” reaches the represented state. People may be unable to exercise the represented account control because of irrelevant information and route barriers.
What a fairer design does: Put deletion in normal settings, require only necessary verification and offer a usable fallback for inaccessible accounts.
Show annotated differences (4)
Potentially problematic version
The form rejects users without an order number and links back to the same help article.Why this state matters: The route adds avoidable effort between the user’s stated intention and completion. In this shopping account example, the obstacle is: “The form rejects users without an order number and links back to the same help article.” Evidence should show whether the alternative remains usable and whether “Request deletion” reaches the represented state. People may be unable to exercise the represented account control because of irrelevant information and route barriers.
Obscured outcome: upcomingReview prompt: How many steps, waits and channel changes separate “Enter order number” from the completed shopping account outcome?
Neutral alternative
A direct settings route uses account authentication and explains completion timing.Fairer design: Put deletion in normal settings, require only necessary verification and offer a usable fallback for inaccessible accounts.
Request recorded: Request deletionReview prompt: Count steps, waits, offers and channel changes through final confirmation; where does the route meet “The observed route is missing, materially harder than account creation or produces only deactivation without clear disclosure”?
Review questions (3)
How many steps, waits and channel changes separate “Enter order number” from the completed shopping account outcome?
Count steps, waits, offers and channel changes through final confirmation; where does the route meet “The observed route is missing, materially harder than account creation or produces only deactivation without clear disclosure”?
Measure the same task through the clearest available route: does the effort difference persist once “reasonable authentication” is accounted for?
Side-by-side shopping account interface showing “Contact support to delete” and the clearer alternative “Delete your account”.Provenance: Original hypothetical shopping account example created for this library; no real business, product or interface is depicted.
Complete practice context
How this example relates to Account deletion obstruction
Deleting an account is unavailable, disguised as another outcome or burdened by unnecessary barriers. This is a design and research taxonomy for learning and evidence review, not a statutory offence label or an automatic finding that an interface is unlawful.
The full guide explains inclusion and exclusion criteria, potential harms, fairer design, evidence questions and separate Australian legal information layers. The example page isolates one scenario so it can be shared and discussed without reproducing the complete library on one page.
A fictional platform labels a control “Delete account”, but the confirmation only hides the profile and leaves data and reactivation available indefinitely.
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